Anti-bullying PSA. Over 6M American schoolchildren have been bullied in the past six months. Whether you cheer on the bully, or silently watch, you are supporting the bully. The effects upon the victim can be devastating, and the effects can last a lifetime. o something besides watching. Try to diffuse the situation. Tell a teacher, or a principal. If you can, stand up to the bully and let them know that it's not okay. Support the victim. Let them know you care and you don't think what happened to them was fair or right.